Yorkshire Tea - Not our problem.

Insight: For some children, a homemade birthday cake isn’t just dessert, it’s a rare moment of celebration, attention, and joy that they will remember forever.

Idea: We highlighted how a few hours of baking can leave a lasting emotional impact. By blending familiar digital interfaces with warm, playful visuals, the campaign shows that giving a little time can create memories kids hold onto forever. It’s a piece of cake to make a difference.