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Cadbury Crunchie
- Sweet treats snap hardest
Insight: Breakups hurt, and people often associate emotional pain with physical gestures like snapping a photo or breaking a keepsake as a form of closure.
Idea: Crunchie's satisfying snap is even harder than the breakup itself. Using breakup visuals like torn photos and snapped roses, highlighting the bar’s crunchy texture with humor and relatability.
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