National Lottery - Shred That Work!

Insight: Many people fantasize about quitting their job and leaving the stress behind. Especially during long workdays surrounded by clutter and deadlines.

Idea: We brought that fantasy to life by turning a boring office scene into actual paper shreds—literally “shredding the work.” This interactive billboard invites viewers to imagine what it’s like to ditch the job and embrace their chance to win with the National Lottery.